White ni·cious adjective / (hwt, wt) ni SHəs/ 1. having such a strong desire to have white skin that one would risk death. [/box] White ni·cious adjective / (hwt, wt) ni SHəs/
1. having such a strong desire to have white skin that one would risk death.
Dencia, a Cameroonian/Nigerian singer who bleached her skin from beautiful brown to pale-as-a-ghost white is now promoting her own skin lightening product. Whitenicious, by Dencia, at $150 per container sold out in its first day of internet sales.
Needless to say, there was much public backlash. Comments on social networks accused her of selling her soul for money.
Health officials agree that bleaching products are physically damaging. Dangers of long-term use include blood cancers such as leukemia, cancers of the liver and kidneys. The World Health Organization has reported that Nigerians are the highest users of such products: 77 per cent of Nigerian women use the products regularly (. Togo, South Africa and Mali follow with 59%; 35% and 25% respectively .
On the psychological level, bleaching signifies low self esteem and poor self-image. Congolese hair stylist Jackson Marcelle told the BBC: “I pray every day and I ask God, ‘God why did you make me black?’ I don’t like being black. I don’t like black skin.”
Despite all the negativity, Dencia seems to care only about her product sales.